|Your video is a high-profile reflection of your company, and as such, the writing can be just as important as the visual content. As you begin working on your video consider the following:|
|What do you hope to accomplish with this video?|
| Who within the organization
should be involved
in the development of the video?
|What is the image you hope to convey with the video?|
| What sort of tone should
you take with this production to
accomplish your objectives?
|Should you include side bar stories that involve your clients or constituents?|
| Should you take a "strictly
business" approach or should the
tone be more conversational?
|What special effects can enhance your video?|