Video Production Tips
Your video is a high-profile reflection of your company, and as such, the writing can be just as important as the visual content. As you begin working on your video consider the following:
 What do you hope to accomplish with this video?
 Who within the organization should be involved
 in the development of the video?
 What is the image you hope to convey with the video?
 What sort of tone should you take with this production to
 accomplish your objectives?
 Should you include side bar stories that involve your clients or  constituents?
 Should you take a "strictly business" approach or should the
 tone be more conversational?
 What special effects can enhance your video?
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